Creativity

New media fosters creativity by giving people the ability to create something new. New media allows Dj’s to create something called mashups. A mashup is “a recording created by digitally combining and synchronizing instrumental tracks with vocal tracks from two or more different songs.”. New media has given people the technology to easily creat these mashups with just their own computer. The article Pop Music by Sasha Frere-Jones explains how people can use new media to create mashups. The article states “If there is an electric guitar of mashup, it is a software package called Acid Pro, which enables one to put loops of different songs both in time and in tune with each other. Mark Vidler, known professionally as Go Home Productions, explained some other benefits of digital technology to me in London not long ago: ‘You don’t need a distributor, because your distribution is the Internet. You don’t need a record label, because it’s your bedroom, and you don’t need a recording studio, because that’s your computer. You do it all yourself.’”. This proves how thanks to new media all people need are a computer and a software and they can create any mashup they want. This fosters creativity by giving the ability to many users to create something new and innovative, even though it’s using a previous invention.